The City of Palmdale was making changes to their street sweeping service, which caused trash rates to rise. They knew they had to find a way to inform residents about changes to their services; and in this case, they needed a way to systematically educate residents about how and when the street sweeping service would affect them.
The city adopted My Waste, an online and mobile application by Recycle Coach, that allows them to communicate directly with residents, not just about street sweeping, but also about waste and recycling. Residents are able to set custom reminders to let them know not only when their street will be swept and plan accordingly, but also to keep track of their trash and recycling collection schedules, and find out how to recycle hundreds of materials.
Thanks to a clear communications strategy, the city was able to avert most of the criticism surrounding the increased rates. As an unexpected bonus, used oil collection increased 59%, thanks to better information distribution through Recycle Coach’s My Waste technology.
The program was so successful that the City of Palmdale won the California Department of Resources, Recycling and Recovery’s (CalRecycle) Program Innovation Award in April 2015 for their use of the My Waste app.